Sunflower Day 2021
17 September 2021
DKMS’s annual Sunflower Day campaign will be commemorated on Friday, 17 September this year.
The campaign, which is one of DKMS’s biggest fundraising and awareness raising initiatives, is centred on the sale of a multipurpose accessory called a Tube of Hope (TOPE). All funds raised goes towards helping patients in need of a life-saving blood stem cell (bone marrow) transplant and to grow our patient support programme to help patients who cannot afford the cost of transplant. with life-threatening blood cancers and disorders like leukaemia, sickle cell disease and aplastic anaemia to name a few.
The campaign is a national integrated marketing and awareness campaign across a number of channels including traditional, online, social media, outdoor advertising, donor drives and events.
Retailing again for just R30 at Pick n Pay stores nationwide, selected independent (ICPA) pharmacies and online at Zando, the design is inspired by people taking action to bring hope to patients in need of a stem cell transplant and go on sale from mid-August.
In addition to the sale of TOPES, DKMS is urging all supporters to consider planning a mini event or fundraiser to commemorate Sunflower Day and help with much needed fundraising efforts to grow the patient support fund.
What is a TOPE?
An affordable, multipurpose article of clothing and can be worn as a headband, mask, scarf, cap or arm-band. Being broadly versatile, it may be used in a wide variety of sports or outdoor activities and will be available in six eye-catching colours. The TOPE offers practical functionality for the entire family and also gives wearers the opportunity to show their support for this important cause.